Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. For this. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Turn insights to action. There are several ways to access the Segment Builder: Analytics top navigation: Click Analytics > Components > Segments. Transitioning from Google Analytics; Analytics Basics. But at the same time, an easier solution would be enabling the option to disable Attribution IQ for date dimensions. 1K. Learn how to setup Mobile App reporting in Adobe Analytics, including Lifecycle components, Location Tracking, and Background Hit reporting. In Adobe Analytics, the Marketing Channels dimensions and metrics in Workspace are one of the tools that can help you track the influence of different channels on your orders, revenue, etc. In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site. Our Segmentation IQ feature allows you to discover the most statistically significant differences among an unlimited number of segments through an automated analysis of every metric and dimension. Let me explain. Dimensions are variables in Adobe Analytics that typically contain string values. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. Getting. So the idea of Attribution IQ is market leading, ingenious, great, fantastic, we love it BUT it's really annoying not being able to use calculated metrics directly in Workspace. Where you can find these new features within. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Date comparisons are an easy way to add depth your current Analysis Workspace tables, and will help you easily put your current data in perspective to historical performance. Adobe Analytics is a robust data analysis platform that collects data from multi-channel digital experiences that support the customer journey and provides tools for analyzing the data. They will not interfere with any. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Is that possible at all? I thought only actual Clicks throughout the visitor journey can be captured and attributed. Transitioning from Google Analytics; Analytics Basics. Or I use Attribution IQ to get a longer attribution model on the above (Marketing Channels in my set up are. For example, when you use “Last Touch” attribution, the model starts from each instance of a metric and walks backward sequentially in the hits until the model reaches the last value observed in the MID column. “Adobe continues to innovate in AI, with, for example, Attribution IQ. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Use these tutorials to learn the features of Analytics and reap the benefits for your business. So, we’re going to add a visualization, and we’re going to make it really easy with a freeform table. e. Figure 1: Example of how to use Algorithmic Attribution with a Custom Lookback Window in Adobe Analytics. Hi ashokk260187 ,. 0. E-mail, Paid Search, etc…). Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ;. Understand the features that make up Journey IQ, a set of features that are a part of Adobe Analytics. Its capabilities deliver context and clarity to the complex multichannel customer journey. Support for multi-valued variables in Attribution IQ. The tracking server is the hostname in the beacon, so that’s easy to find. Thanks again for hopping on a call and working through this with me. Adobe Analytics Feature Notes on support; Anomaly detection: Full Support: Attribution IQ: Full Support: Calculated metrics: Full Support. Questions. While the UI will continue to show up to 400 items before pagination, this option allows you to access more rows of data outside of Analysis Workspace. For example: we have a generic impression event for form. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ. e. Calculated metrics allow you to compare attribution models (for example, subtracting First Touch from Last Touch) to see the difference. Implement Adobe Analytics on your site, property, or application. Adobe Analytics helps you piece together digital data to capture a richer customer story you can quickly act on. Transcript. Watch overview. Get more from your customer data. For detailed documentation, visit Comparison operators for segments. Transcript. It’s a platform commonly used by marketers and business analysts for business analytics purposes. An Attribution project allows you to: Accurately report conversion totals, de-duplicated across all digital channels. User. Segment IQ, part of Analysis Workspace in Adobe Analytics, simplifies this analysis by examining any two Analytics segments across all of your dimensions and metrics to automatically discover their most statistically significant. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. Any channel that you set up in Marketing Channels will always override in the Attribution IQ reports. Reports. This video walks through how to add and configure the Summary number and Summary change visualizations in Analysis Workspace. Our demo of Attribution IQ runs in the Adobe Analytics production system. 0. Apply attribution to a metric: Use a non-default attribution on any metric in a project. Multiple rules-based and algorithmic approaches to attribution offer robust analysis of customer behavior, providing a best-fit model per channel based on your customers’ actual interaction patterns. Adobe attempts to partner with clients to ensure that a high-traffic event is successful. Our demo of Attribution IQ runs in the Adobe Analytics production system. The current guidance regarding Marketing Channel implementation was formulated at a time when neither Attribution IQ nor Customer Journey Analytics existed. To share a project, go to share, share project. Last update: 2023-06-27. ” We help you to understand the impact from every customer touch through paid, owned and earned channels. Transcript. Hi, this is Trevor Paulsen form Adobe Analytics Product Management. Views. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Marketing Channels, it attributes some conversion to Session Refresh, which is unnecessary. you’re going to want to put into the configuration of Adobe Analytics extension, so I’m going to configure, and I’m going to collapse that. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;Fully-processed, finalized data that is available in all Analytics interfaces. Follow these quick steps in the Adobe Admin Console to create a report suite-specific product profile in your organization. The following video provides a brief. The Attribution panel is an easy way to build an analysis comparing various attribution models. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Before all the content (including Adobe Analytics image request) can load, the. Learn how to get started with Adobe Analytics for mobile apps using templates. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics. , no need for multiple campaign tracking variables!) and data accuracy. When you need to put more than one value into an eVar (a conversion variable) at one time, what are you going to do? List variables to the rescue! In this video, learn how and why to configure and use list variables in Adobe Analytics. These. ” We help you understand the impact from every customer touch through paid, owned and earned channels. Adobe Analytics overview. In the data table, right-click a line item and select Breakdown >. As noted, Google gets high marks for their integration with other Google platforms. 90 or higher, or AppMeasurement version 1. Requests can dynamically reference cells within your worksheet, and you can update and customize how Report Builder presents the data. Part 1 - Simple hacks for greater efficiency. Although you can use Attribution IQ feature available in Workspace (a built in reporting and visualisation tool of. Data Workbench. So here I am in Workspace and this is kinda the. Attribution IQ comprises the following features: 1. An explanation of the parameters within the OVER() function can be found in the window functions section. Marketing channel detail is a duplicate of last touch channel detail and is similarly less confusing when new Attribution IQ models are applied to it. Learn how to use Analytics tools, including Analysis Workspace, Analytics Dashboards, Report Builder, and Activity Map. 2. Transcript. User. . Common dimensions include Page, Referring domain, or an eVar. Like. 15. Advertising Cloud Analytics Audience Manager Campaign Campaign Standard Experience Cloud Experience Manager Sites & More Experience Platform I/O Cloud Extensibility. If a formula consisted of a single standard metric, it displays identical data to its non-calculated-metric counterpart. Marketing Channels are a valuable and powerful feature of Adobe Analytics. For your mobile app, the following implementation methods are available:. Created for: Beginner. The Analytics source connector requires that both channel. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsThis page contains a comparison of various Adobe Analytics products: Analysis Workspace, Reports & Analytics, Report Builder, Data Warehouse, Data Workbench, Data Feeds and Analytics API 2. Prerequisites. Calculated. Like. Analytics) or non-Adobe data sources. Adobe Analytics. SOLVED Attribution IQ - Last Click Non-Direct. e. In the S-Code Version field, select the desired version from the drop-down list, for example H. In the past I have used segments set to "visit" to see the impact a URL has to form complete or other events. Now, we can travel “ back in time ” with confidence and use the power of our trusty time machine (a. So, this is a very. User. Let’s say I want to know which channels are driving app launches. Adobe Analytics: Attribution IQ Models. G2 Rank: 4. This video shows you how to build a segment in Analysis Workspace from sequences of behaviors on your site or in your app. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables; Using the Attribution IQ Panel;. User. Attribution IQ has increased implementation flexibility (i. Calculated Metrics now support any of ten rules-based attribution models. Our demo of Attribution IQ runs in the Adobe Analytics production system. If you want to look into a deeper analysis, you can use the Attribution IQ feature available in the Workspace (built-in reporting and visualization tool in Adobe. Attribution IQ allows you to compare the results of different attribution models and see how each model assigns credit to different marketing channels. Developer. 1. Hi, this is Trevor Paulsen form Adobe Analytics Product Management. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. The current guidance regarding Marketing Channel implementation was formulated at a time when neither Attribution IQ nor Customer Journey Analytics existed. OK, so the form complete is on the same page as the form, and I would suspect the URL is also tracked on the page, so the attribution model would be picking those page views (before the form completion) into the attribution as I suspected. Select the component, then expand the Attribution section on the right side of the screen. (Conditional) To edit multiple columns simultaneously, select each column you want to edit while holding the Shift key. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. And we can see that we have a configure tracker using custom. Analysis Workspace: Click Analytics > Workspace, open a project and. In this video, get an introduction to conversion variables, also known as “eVars”. For example, first touch or last touch. This setting is available from the visualization settings gear in the top right of area stacked, bar. Adobe introduced this dimension for use in reports that use custom attribution. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. Attribution IQ will be available in Analysis Workspace within Adobe Analytics, enabling marketers to visualize the customer journey and all the points at which they interact with the brand. This video shows that process step by step. First Touch Channel Detail. The use of CDA requires all of the. Adobe Analytics pricing and packaging. Last update: 2023-06-08. Quick Insights provides guidance for non-analysts and new users of Analysis Workspace to learn how to answer business questions quickly and easily. Both Adobe Analytics and Google Analytics provide a way to customize the first view a user sees when they log in. Attribution IQ is available for all customers on the Adobe Analytics Ultimate, Prime, Select and Foundation SKUs. Our system is highly scalable (it operates on millions of customer journeys), interactive (the user can change the parameters and get updated results. Long entry-page load times: A visitor lands on Page A which is heavy on content, and the Adobe Analytics code is located at the bottom of the page. The attribution panel and lookback window are the keys to unlocking a deeper understanding of your customers and their journey with your brand. Create segments by designating a specific point in a chosen. Marketing Attribution. Learn how to use Analytics tools, including Analysis Workspace, Analytics Dashboards, Report Builder, and Activity Map. ; Select to trigger the campaign upon page load. Setup through the. Adobe Analytics. ex. Adobe Analytics enhances attribution by letting you: Define attribution beyond paid media: Any dimension, metric, channel or event can be applied to models. Check with one of the Admins, if they are unable to see Attribution IQ in Workspace, you can reach out to your Adobe Account Manager to check the contract for your company. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Journey IQ is a set of customer journey measurement features to show customers moving between known and unknown and across channels. The Attribution Panel is a great starting point for more sophisticated. Apply attribution to a metric: Use a non-default attribution on any metric in a project. Components in Analysis Workspace consist of dimensions, metrics, segments, and date ranges that you can drag-and-drop onto a project. Our demo of Attribution IQ runs in the Adobe Analytics production system. This association is a critical part of. I'm having problems using a 3rd party integration (Funnel. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsCreated for: Beginner. 1. More recently, Attribution IQ has been a huge boost to Adobe Analytics implementations, providing much more flexibility when it comes to different attribution models and reporting windows. From understanding attribution to customized reporting, get the predictive intelligence you need to elevate your customer experiences. js, Adobe Experience Platform tags, and the Web SDK (alloy. Illustration 7: Segment activated to Adobe Target and ready to be used to create personalized experience for this user group. In this video I’m going to show you how to share a project as view only to your recipients. Hi, this is Jen Lasser with Adobe Analytics Product Management. In this work, we propose a game theoretic attribution model that can be computed at query-time. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Journey IQ: Cross-Device Analytics (CDA) integrates with the Adobe Experience Platform Identity Service, utilizing the Device Graph to identify how devices map to people. Adobe Analytics. Fully-processed, finalized data that is used for pulling large data exports. Any existing calculated metric in the traditional Analysis Workspace is not ported to Customer Journey Analytics. Part 2 - Simple hacks for greater efficiency. Adobe Analytics) to make data-driven decisions. Hi, this is Jen Lasser with Adobe Analytics Product Management. Hello, my name is John Bates. There are many ways you can take your attribution methodology to the next level with Adobe Analytics. See moreThis video demonstrates how to use Attribution IQ in Calculated Metrics. Identify engaged audiences through their behavior using Cohorts and know the underlying causes driving stickiness in your mobile apps. Cohort Analysis in Analysis Workspace; Understand your data–Cohort Tables;. In this video, I want to talk about Cross-Channel Attribution in Customer Journey Analytics, or really how we show cross-channel attribution individualization in Customer Journey Analytics. Created for: Experienced. Beginner. Calculated metrics allow you to compare attribution models (for example, subtracting First Touch from Last Touch) to see the difference. Adobe Analytics enhances attribution by letting you: Define attribution beyond paid media: Any dimension, metric, channel or event can be applied to models (e. This is because Attribution IQ does not take into account the Override settings of Marketing Channels. I wonder why specific data is different. 0 API Requests; Analysis Use Cases. This video demonstrates how to use Attribution IQ in Calculated Metrics. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated. Views. It then leverages this intelligence to create a cross-device view of user behavior. The menu system in Adobe Analytics is listed here. We demonstrate the effectiveness of Attribution IQ on real-world e-commerce web analytics datasets. For more information, please visit the documentation. If you do not have access to Attribution IQ, please rely on A4T data in Reports & Analytics. Business requirements, data design, and data collection are. Learn how to discover users’ paths to conversion in mobile apps using Flow and compare it with other experiences such as web. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. Adobe Analytics: Attribution IQ Models Steven Biss · Follow 5 min read · Oct 10, 2018 This is a classic case of an image paints a thousand words. Compare different attribution models side by side. The Experience Cloud debugger lets you accomplish this. Transcript. Transitioning from Google Analytics; Analytics Basics. This video walks through how to setup Postman, an API client, to send Adobe Analytics 2. internal search), not just marketing campaigns. Transitioning from Google Analytics; Analytics Basics. So with Adobe Analytics Custom Metric Builder we have the option to build, really as many custom metrics as you need to make sure that when we create our reports or our analyses, we have what we need to do so. It then leverages this intelligence to create a cross-device view of user behavior. Cohort Analysis in Analysis Workspace; Understand your data–Cohort Tables;. This video shows you how to set it up. Use the followings steps to upgrade to a newer base code for the Adobe tag: Open the tag and click Edit. In the left rail, click the plus sign (+) next to Segments: or. Only original succes events can be used for attribution modelling. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. In this work, we propose a game theoretic attribution model that can be computed at query-time. As such, Adobe Analytics data is passed back-and-forth between Adobe’s data processing center and Adobe’s provisioned instances of Microsoft Azure. In this case, you would then use the “Inverse J-shaped” attribution model to test this hypothesis. When you are implementing Adobe Analytics on your site, Adobe recommends that you validate what you are doing along the way. Adobe. See how Adobe Analytics compares. Segments are designed as audience insights that you can build for your specific needs, and then verify, edit, and share with other team members or use in other Adobe products and Analytics capabilities. This subject. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. There’s four main sections that should look familiar to you if you set up a. Now I’ve gone to Admin and Code. In this post today, we shall cover the basics of marketing attribution and how we can use Attribution IQ from Adobe Analytics for our marketing attribution. One of the most difficult part of marketing is attribution. In this work, we propose a game theoretic attribution model that can be computed at query-time. t () - A “track” beacon, which is a page view hit, incrementing page views for the given page name, as well as setting other variables. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsUsing different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Here are the dimensions and metrics you can use related to Marketing Channels: This is the recommended Marketing. 241. A score of 0 means there is no difference between. Using Report Builder to learn the Adobe Analytics API; Using Postman to Make Adobe Analytics 2. Watch video tutorials for Adobe Analytics and learn how to get the most out of your data. The software offers many unique features that set it apart from its competitors. Attribution IQ in Core Analytics uses marketing channels that are derived completely at report time (i. There are two functions that send data into Adobe Analytics: s. Analytics segmentation. In this video, we will show how you can use visualizations to show attribution (give credit) across channels in Customer Journey Analytics. Attribution IQ is available for all customers on the Adobe Analytics Ultimate, Prime, Select and Foundation SKUs. Any user in Anlysis Workspace can create a quick segment. Check with one of the Admins, if they are unable to see Attribution IQ in Workspace, you can reach out to your Adobe Account Manager to check the contract for your company. To evaluate accurate Activity Impressions and Activity Conversions metrics in Analysis Workspace, ensure that both metrics have Same Touch attribution models applied. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ;. Available to Adobe Analytics Ultimate customers. See how each model is impacting any dimension using Bar Charts, Venn diagrams, Histograms, Scatter Plots, and even a Flow Diagram. And that’s because Adobe Analytics is comparing this at the most granular level, which in this case is sub-hit. To update a component’s default attribution model: Go to the data view that contains the component whose default attribution model you want to update. First, be sure to check out the Attribution IQ features that will help take your marketing attribution. Use data science algorithms in Segment IQ to know the differences and similarities between segments. Before Attribution IQ (i. Step 2: Rule-base attribution. For more information, visit the. Pavan Babu . In this work, we propose a game theoretic attribution model that can be computed at query-time. Adobe Analytics Introduces Attribution IQ | Adobe Blog theblog. This is because I feel that the recently added Attribution IQ functionality is fundamentally changing. If there are unsaved changes, you are prompted to save your project. Enable the Link is active option if it is not already enabled. Adobe Analytics attribution has been tied to eVars. The reports, visualizations and underlying technology that power Reports & Analytics no longer meet Adobe’s. Using different Attribution IQ models with segments; Algorithmic Model in Attribution IQ; Custom Look-back Windows in Attribution IQ; Cohort Analysis. Get started with Adobe Analytics. Edit Column Settings. So, there’s a lot here. Whether it be whitepapers, manuals, audio or video files, or a host of other possibilities, you may have. How can I leverage Adobe Analytics' Attribution IQ to compare different attribution models side by side, analyze credit assignment to various marketing channels based on the chosen model, and better understand the relative impact of different channels on my success metrics? Solved! Go to Solution. Comparing segments in fallout: See how different audiences compare to each other in context of a fallout visualization. tl () - a “track link” beacon, which is often referred to as a “custom link” hit/beacon, which does not. Transitioning from Google Analytics; Analytics Basics. You can apply attribution models to your column metrics like so: Click on the Gear of the metric Then at the bottom, you should see "Use non-default attribution model" This will bring up a window that will allow you to choose a Model and lookback window: You can create new columns using t. . We demonstrate the effectiveness of Attribution IQ on real-world e-commerce web analytics datasets. This is Ashok Gorrepati, from the Adobe Analytics product management team. In this video, we discuss adding and configuring the Bar, Bar stacked, Horizontal Bar, and Horizontal bar stacked visualizations in your project in Analysis Workspace. Thank you mcalliru, this was really helpful. Use data science algorithms in Segment IQ to know the differences and similarities between segments. Adobe Analyticsのワークスペースの機能では、直感的に、簡単に分析をすることができ、マーケティングによる貢献度を簡単に評価することができます。. Adobe Report Builder is an add-in for Microsoft Excel. This session is for. Attribution IQ provides several attribution models, including first touch, last touch, linear, time decay, and custom models. They add the product to the cart, but do not purchase it. This video covers how to use the Experience Cloud Debugger to inspect Analytics implementations. To give you the most complete view, we will compare all three of them: GA4, GA360, and AA. In order to future-proof your Marketing Channels. Attribution IQ comprises the following features: Attribution panel: Take any dimension and metric, and quickly compare it with different attribution models. The following video will walk you through what the steps are necessary to actually get these two products fully integrated in a bi-directional server-side forward and powerful way. Hi, this is Travis Sabin, product manager for Adobe Analytics and today we’re going to be digging into one of the new features in our new Cohort Table, the Latency Table feature. Learn how mobile app users are influenced by touch points and know which channels are moving the needle for your mobile app using Attribution IQ. First, be sure to check out the Attribution IQ features that will help take your marketing attribution analysis even further. Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly. SOLVED Attribution IQ - Last Click Non-Direct. Jennifer and I. Level 1 2/26/19 7:44:35 AM. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsMetric type. Weird I couldn't find the linked post when searching for attribution IQ. Hi ashokk260187 ,. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsRead real-world use cases of Experience Cloud products written by your peersOverview of Classifications in Adobe Analytics. Attribution IQ allows you to compare the results of different attribution models and see how each model assigns credit to different marketing channels. Solved: I'm in last touch channel report and brought over orders (to test), clicked on column settings but I'm not seeing Data setting to - 265229Journey IQ: Cross-Device Analytics (CDA) integrates with the Adobe Experience Platform Identity Service, utilizing the Device Graph to identify how devices map to people. I would like to ask if it's possible to create a model which is used in some other. Try in Workspace Button in Reports and Analytics; Understanding the Analytics Cycle; How Analytics Data is Collected; Logging in to Adobe AnalyticsAdobe Analytics Feature Notes on support; Anomaly detection: Full Support: Attribution IQ: Full Support: Calculated metrics: Full Support. Also Last Touch model gives odd numbers, the above one should help. Transitioning from Google Analytics; Analytics Basics. “Visitors coming to our site from search engines were 3 times more likely to up-sell than everyone else. Our system is highly scalable (it operates on millions of customer journeys), interactive (the user can change the parameters and get updated results instantaneously) and. Mastering customer intelligence with Virtual Analyst and Segment IQ in Adobe Analytics; Transitioning from other platforms. 1. Alternatively, if anyone else has experienced this issue and can think of an alternate workaround then I'm open to any suggestions. Turn insights to action. An attribution use case uses Adobe Analytics data to help associate customer actions to a successful outcome. e. Adding side-by-side comparisons of Attribution IQ Models; Attribution IQ in Calculated Metrics; Using Attribution IQ in Freeform Tables;. Curated learning experiences by role and skill level are also offered in the courses section. To maximize effectiveness of Marketing Channels for Attribution IQ and Customer Journey Analytics,. Using these operators instead of ‘contains any of’ will help improve query speed as well. Transcript. Adobe Analytics and attribution. In contrast, metrics contain numeric values that tie to a dimension. Mobile app implementation methods.